Thursday, 17 July 2014

Why brands matter

A great piece on the Telegraph's website yesterday by Tim Wong on branding.

Wong discusses the confusion over what branding is while making the case for companies to get it right.

Wong doesn't say this but essentially branding is helping an organisation have a personality.

You can read the piece here.

Wednesday, 16 July 2014

Tuesday, 15 July 2014

News hijacking: the desperate side of PR

News hijacking is a common tactic among PR practitioners. For those unfamiliar with the term, here is how it works. An organisation that hasn't got much to say or can't break through into the press will comment on someone else's news story in the hope of gaining coverage.

There is nothing unethical about this but it is rather sad. Surely, if you have nothing to say you should remain silent. And if a PR practitioner has a client or employer who doesn't have anything to say, then surely the PR officer should work to develop view points and a story that the media will be interested in.

Time for a quick confession. For some organisations I have had to do news hijacking and speak from experience.

Monday, 14 July 2014

Twitter

The Telegraph has run an interesting piece on the political make-up of Twitter.

You can read it here.

Friday, 11 July 2014

Milband: what is going on?

According to Peter Oborne, Miliband is much maligned. Oborne doesn't agree with the policies but argues that the press are going after the leader of the Opposition for no other reason than they can. Countering that view is Jenni Russell, a former Miliband supporter, who has given up on him.

Breaking: reshuffle rumours on the train

Guido Fawkes has the story.

If true, Iain Duncan Smith is leaving the Department of Works and Pensions.

Thursday, 10 July 2014

A sober view of British polling data

Over at the Telegraph there is a sober interpretation of British polling data. Without the hype or hysteria of some reports, the article shows that the two main parties remain neck and neck. It will be very hard for Her Majesty's Opposition to get to the number they need to win an outright majority, reinforcing my view that David Cameron will be keeping the keys to No. 10 after the General Election.