Tuesday, 17 September 2013

Why media relations still matters

Conventional wisdom says that the printed newspaper is dying. This blog has commented on the changing nature of news: the shift to online and the challenges the printed press face.

Against this background it is worth pointing out that a lot of newspapers are still sold and a lot are given away for free.

The articles in newspaper still influence people. That means that media relations still matters for companies who wish to engage with customers, build their brand profile and manage reputation through editorial.
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